Podcast · Since 2020 · growtf.com

GRO.WTF

The Growth Podcast by Klaus-M. Schremser

Real stories from building B2B SaaS companies. Successes, failures, and the messy middle nobody talks about. Started at Usersnap. Still going. Because the stories don't stop when the exit does.

2020
First episode published
B2B
SaaS growth focus
Real
Stories, no fluff

001 / Episodes

Stories from the trenches.

From M&A exits to customer churn, product-led growth to hiring disasters. Real experiences, honest reflection.

M&A · 2025
A M&A story — Being sold or being acquired
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Retention · 2024
Mastering Customer Retention in SaaS — Insights from Industry Experts
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Entrepreneurship · 2024
Secrets to Building and Selling Successful Startups
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Content Marketing · Ep. 7
How to Grow Your SaaS with Content Marketing — with Thomas Peham (Storyblok)
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brutkasten · 2024
The Journey to Customer-Centric Growth — Co-Founder of Usersnap
brutkasten.comWatch ↗
All Episodes
Browse the full archive at growtf.com →
growtf.com

002 / What we cover

Growth stories nobody sanitises.

This isn't a podcast about frameworks and best practice decks. It's about what actually happened.

📈
Growth & GTM
What actually moves the needle in B2B SaaS growth.
🔄
Churn & Retention
The uncomfortable truth about losing customers.
💸
Exits & M&A
The reality of being acquired — and what comes next.
🎯
Product-Led Growth
When the product itself becomes the sales team.
👥
Hiring & Culture
Building teams that outlast the founder's enthusiasm.
🤖
AI in Marketing
The GEO era and what it means for SaaS growth teams.

003 / The Host

Klaus-M.
Schremser.

I started GRO.WTF while Head of Growth at Usersnap because I wanted to share what we were actually doing — not the polished post-mortem version, but the messy real-time version. The campaigns that flopped. The hires that didn't work. The pivots that saved us.

Since then I've sold Usersnap to saas.group, co-founded OtterlyAI, and continued the podcast because the stories keep coming. Now I also interview founders, operators, and growth practitioners who are willing to be honest about what building really looks like.

Read the full story →

004 / Listen On

Wherever you get your podcasts.

Subscribe on your preferred platform. New episodes whenever the story is ready.

🌐 Website growtf.com → 🎵 Spotify Listen → 🎙️ Apple Podcasts Subscribe → ▶️ YouTube Watch →

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